Program Recap - July 30, 2014
The Rotary Club of Cashiers Valley welcomed Tiffany Ervin, immediate Past President of the Four Seasons Rotary Club in Hendersonville, as the guest speaker at its regular meeting on Aug. 30, 2014. Ms. Ervin’s presentation, “What Miss America, College Football and the Cashiers Rotary Club Have in Common,” focused on the importance of being more deliberate and strategic in the recruitment of new members.
Ms. Ervin explained that, although Rotary is the largest service organization in the world, membership is static. Several considerations for building a more active membership include inviting those who are already active in their communities, helping visitors to Rotary make connections with current members, and using social media to help publicize the many ways Rotary is involved in serving the local community and communities world-wide.
In addition to basic recruitment strategies, Ms. Ervin reminded Rotarians that they should be selective in the process. Just as Miss America contestants and college athletes have years of experience and specific skills that enable them to participate at the highest levels of their fields, so too, should prospective Rotarians be selected based upon certain criteria—a history of volunteering and giving back to the community, dependability and responsibility, and most importantly, a “heart for service.”
“We are not a networking organization; we are a service organization made up of business-minded people.” As such, it should be the goal of every member to seek out those who share a common belief in “Service above Self.”